Growing the business

The origins of Power Farming Wholesale Limited can be traced back to Maber Motors, a small one man operation established by Laurie Maber in 1948 to sell and service tractors and implements to the local farming community in Morrinsville, New Zealand.

Over the years Maber Motors expanded to three retail branches, thanks largely to Laurie’s unfaltering commitment to service and backup. This was very much a family business, and Laurie’s son Geoff joined Maber Motors soon after leaving school.

In 1977, Maber Motors secured the rights to distribute Iseki tractors in New Zealand, and Geoff eventually formed a separate wholesale company to fully develop this new opportunity. The new company was named Power Farming Wholesale Limited.

Iseki quickly became New Zealand’s top selling tractor and Power Farming Wholesale Limited grew at a fantastic pace. In 1981, the company was appointed Iseki distributor for Australia, and over the next two decades gradually built a stable of high quality tractor and machinery franchises from around the world.

In 2004 the company acquired Howard Australia, a Sydney based importer and distributor of cultivation, mowing, seeding, and feeding equipment. Howard also has its own engineering operation in Palmerston North, New Zealand.

Power Farming Wholesale Limited has now grown to become a major enterprise, with a considerable investment in people, facilities, and technology – all aimed at serving a customer base spread throughout the length and breadth of Australasia.